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Yi Rural Initiatives strives to improve the balance of rural societies in this fast paced world. Rural Societies of India still lag behind in growth in terms of many aspects that a city dweller might not fight for quality life.

Working Woman
  • Rural population in India is approximately 65.07% in 2020

  • Agriculture & related activities are largely the work source

  • Sustainable income remains a challenge

  • Health of women, children a concern

  • Lack of clean water sources, nutrition, ill planning of sanitation 

  • Inadequate skilling and access to education, information and knowledge prevails

How Yi strived to improve and elevate being of rural societies ?

  • Identified 118 pockets for Rural Initiatives across the country

  • Launched Yi Smart Learning initiative - 37 smart class rooms

  • Launched selective income generation programs

  • Skill development workshops

  • Health initiatives

Yi Motto for Rural Initiatives

● IDENTIFY - Pockets of areas
● ACQUIRE - Sign up Letter of Intent / MoU
● EMPOWER - Conduct programs
● SUSTAIN - Reach out consistently

What are the rural societies of Yi ?

  • URBAN - City slums & BPL area

  • RURBAN - Areas outside the town

  • RURAL – Villages

How to identify & Connect to a RI pocket ?

● Chapter Leadership
● RI members group
● Administration
● Social Organisations
● Industry bodies
● SHGs

Target Audience of Rural Initiatives

 Children |  Youth |  Men & Women |  Old Folks 

Rural Initiatives Focus Areas.

HEALTH & SANITATION – Physical Health, Mental Health, Hygiene
● LEARNING – Knowledge, Social Awareness, Skill Development
● Yi Projects & Initiatives – Masoom, Road Safety, Climate Change, Accessibility, Innovation,      Learning, entrepreneurship

Asks of Yi Rural Initiatives Leadership

● Identify 6 pockets for RI activities
● Aggressive scale up of Yi Smart Learning Initiative - schools
● Introduce Sugadharam - schools, colleges, public places
● Establish Sustainable Income Practises leading to small businesses -       women & youth
● Every chapter should do at least 2 RI activities every month
● Reporting of all activities a must

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